I pre-ordered my Xbox 360 (premium edition, you're an idiot if you buy the core version) way back in August the first day EB Games put up for pre-order. It cost a bloody fortune but I'm sure it'll be well worth it. Having to buy systems in bundles is really starting to irk me. I bought the four game bundle that will tentatively come with Project Gotham Racing 3, Kameo, Perfect Dark Zero and Dead or Alive 4. I'm really looking forward to the first three but I've been pretty burned out on the Dead or Alive series since the Dreamcast incarnations.
In my opinion the biggest thing going for the Xbox 360 is the improved Xbox Live. Sony's online strategy is a joke and Nintendo barely has a strategy at the moment.
Here's to hoping I get it close to if not on launch day.